4 Ways To Drastically Improve Your Ppc Marketing Roi

By Kenrick Callwood

PPC marketing as we know it has died. With the vast number of "Google Slaps" and the inability to effectively target customers with any kind of laser accuracy, a large number of people have decided to abandon the whole idea of PPC marketing. Until Facebook decided to set up its PPC module and included demographic targeting as part of the deal. The old rules of PPC apply to a certain extent. You obviously want to do your keyword researches to zero in on productive niches. But, you now have the ability to look for groups and fan pages directly related to these searches in order to further evaluate the activity levels of these micro niches. There are plenty of ways to take advantage of this powerful new system, but you shouldn't completely give up on the traditional avenues. A lot of people have forgotten the basics of how to effectively do PPC marketing. Affiliate marketing through PPC doesn't have to be dificult. If you can apply these four simple ideas to your marketing efforts, you will begin to see immediate gains in your return on investment.

1) PPC marketing is all about position. That is not news to anyone. But, what most people don't know is just how much difference there is in terms of clickthrough or CTR between position 1 and position 5. Not surprisingly, it is a big one. The real revelation is the difference between position four and five. Position 5 gets about .90% of CTR while position 4 gets 1.96%. That means that improving your position by one can double your visitors. How do you improve your position? It would be possible to pay more, but that wouldn't make sense because you would just be paying more so the ROI would not change. The easiest way would be to improve your ad relevancy. That simply means writing ads that give your customers exactly what they are searching for. If they want latex gloves, don't write an ad about gloves in general.

2) After your position improves, your PPC marketing efforts should be centered around your conversion rate. We can't control what the product landing pages look like, so we need to create our own pages that mimick the exact search terms used to find our ads. That means being as specific as possible and creating laser targeted content that lets customers know they have found the right site. A simple jump from 1% to 2% is huge when you are dealing with affiliate products that have a good payout. If you leverage quality content and give them a personal recommendation as an "expert" or "knowledgable source", your conversions can't help but improve.

3) Getting and giving lifetime value with each visitor is a critical part of successful PPC marketing campaigns. Our custom pages must have a way to capture visitor info for autoresponder campaigns at a later date. Once you establish yourself as an authority with valuable content, your customers will have no problem buying future products from you. Just think about what it could mean for your cashflow if you could get an average of $30 from each contact on your list over the course of a year.

4) With demographic PPC marketing, Facebook has erased one of the main causes of failure of PPC campaigns, inadequate targeting of the niche market. That makes it much easier for people to succeed with their PPC campaigns. Demographic targeting laser focuses PPC markting campaigns to only appear on the Facebook pages of people who are classified as part of their target market. Marketers can select from a large number of variables such as age, gender, marital status, geographical location, hobbies and interests. Ads this targeted make copy writing a much easier process. Laser targeted clicks that get people to your sales pages means potential buyers that know exactly what they want and have a strong, well documented interest in your niche.

These basic ideas are more powerful than you think. This all means nothing if you can't produce a large number of targeted sites and their corresponding ads. Effective PPC marketing campaigns and power marketers employ systems to efficiently make use of their time and maximize the leverage of their efforts. Be sure to look for tools and other information that will compliment your skills and make the most of your investments.

Article Source: http://interpret.co.za

About The Author
Be sure to look for more information on PPC marketing to improve your profits. The internet has millions of tutorials and tips on internet marketing and making money from home so be sure to take advantage of all of the resources available to you.